Tips for choosing a Digital Marketing Agency.
This article is addressed to all those people or companies that have some questions when hiring a digital marketing agency, including those who are already working with a particular agency and do not have the way to evaluate if they are receiving a good service for what they are paying Indianapolis digital marketing.
The task for the selection of who will carry the online marketing strategy of your business is one of the most important stages in your company, since this can depend on all the success or complete failure of your business.
1. Define what your needs and goals are.
Obviously, the first thing we need to know is what are the needs of my business and what are the objectives that I set before hiring an online marketing agency. In this section we need to know if our business only needs to strengthen the brand name, either by improving the online reputation of our company and at the same time multiplying the number of visits to our site, to social networks or rather, what we need is multiply the sales of the products and services of our business.
A common case is that small and medium-sized businesses frequent me and seek to strengthen their brand, seeking to attract a large number of visits to their sites. In this case, a digital marketing agency specializing in web positioning (SEO) and search engine marketing (Sem) could be an efficient alternative for your business.
2. Organize and define the budget and cost of your campaigns.
This point is one of the key factors when choosing with which digital marketing agency we will carry out our digital strategy. In this part we must always choose the best relation between quality / price. Obviously if our company is a small, family business and even a personal business we could not have a similar budget to a multinational company such as; Amazon, eBay or Paypal. But nevertheless. A very low budget can lead to a service of very poor quality, which would lead to our campaigns to obtain poor results and unquestionably nobody wants to waste time and money in a poorly developed campaign and without optimal results caused by our low budget.
It is clear that the budget will depend on the size of the company and the policy it has for the investment in the digital marketing field. But I recommend a minimum of $ 500 a month for small businesses to achieve results that are minimally relevant to your business. Here it is always good to remember that cheap can be very expensive.
3. Evaluate the reputation and experience of the agency.
Nowadays, the proliferation of digital marketing agencies is increasing, offering the same services and with huge differences in costs, it is essential to know in detail the reputation and experience of the agency that we intend to hire. Certainly, a great experience together with a success story does not guarantee that for us it would be the Ideal agency, but it is clear that this sends us a very good signal while I want to select an agency to perform the digital marketing strategy. in our business
Here it is convenient to verify the recommendations made by the clients of the agency’s portfolio to be hired to assess their reputation. Another important factor at this point is to validate the certifications that the agency has. Example: If this is specialized in digital strategies with SEO techniques and Sem would be highly valued if the agency has Google certifications.
In this part it is advisable to verify if the agency has a web presence and verify its reputation and its positioning in the cloud. Although it is assumed that a digital marketing agency has a web presence and social networks, however, there are cases of agencies that offer digital marketing services that have their websites, but very poorly positioned, with few visits monthly and very bad rating. For this reason we should not pass this part.
4. Analyze and evaluate the service level of the agency.
This section is very important to make the choice of the most convenient digital marketing agency for our business. Points such as pro-activity, amount of daily, monthly changes planned in our campaigns, monitoring and the use of tools for web analytics and optimization, should be evaluated to make our choice as accurate as possible.
A good option would be to find an agency that has a professional team specialized in different areas of marketing. Working with a diversified group will provide you with better results than an individual can obtain.
Constant optimization is one of the characteristics of good agencies. They perform tests over and over again, make the necessary changes to the web and campaigns. Until you reach the most optimal result at the end of the digital marketing strategy.
An ideal agency will carry out an integrated digital strategy. In this part I am referring to a combination of techniques that includes: Seo techniques (Search Engine Positioning) organic positioning; Sem (Search Marketing), SMM (Social Media Marketing) and email marketing.
An agency that stands out, is always customer oriented, clearly demonstrates to the contractor the average cost of acquiring a new client (CPA), in the same way, it shows the return on investment of the marketing budget (ROI) and as a final result the Net benefit of our digital marketing strategy.
5. Location, contacts and communication with the agency
Good communication between the agencies and the client is considered an indispensable aspect for the execution of a digital marketing strategy with excellent results. At this point, the agency’s ease of contact with the website, social networks and telephone is positively evaluated; including the physical location of the agency. When an agency provides a wide range of customer contact options, it is providing a high degree of trust.
A good agency puts on your website your telephone contacts, social networks and even your geographic location. A good example of this type of Digital Marketing Agency is Web Cancun in the city Cancun in Mexico.
6. Define and control the results of your strategy and campaigns.
In the selection process of the digital marketing agency, the delivery of reports must be defined periodically on all campaigns defined in the digital marketing strategy and established between the agency and the client. The delivery of these reports can be done weekly, biweekly and monthly or in the most convenient way for both parties. The results obtained allow us to know what we are doing well and in which parts we have to work harder to improve our strategy.
7. Define the legal and contractual aspects with the agency. This last tip is super important when defining a contract with both a digital marketing agency and any company and individual that we intend to do business with. At this point we must clarify and establish the issues related to the mandatory duration of the contract, cancellation clauses, renewals, definition of ownership of the work performed, form of payments and types of charges.